Branding that connects, stands out and makes you shine
Your brand is your own unique super-power.
It’s what elevates you above competitors to first draw customers in. And it’s what fuels the deep connections that keep those customers coming back. It’s what makes you, you.
I’ll bring your brand to life through thoughtful, purpose-driven design. We’ll begin with the story behind your brand. Why does it exist? What are the core values at the heart of your business? How do you want to be perceived by your customers?
We’ll delve into all of this and more, right at the beginning of the design process with a brand discovery and strategy session. Before getting stuck into your brand’s all-important look and feel.
Check out my branding packages below to see which option is best for you.
The essentials
Investment:
£1875
Payment plans available.
Timeline:
2-4 weeks
This is for you if you’re not quite ready to invest in a full branding package but you still want a logo has been carefully crafted to attract your ideal customer and grow your business, so you can launch with brand clarity and confidence.
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Brand discovery questionnaire
First things first, I’ll send you a brand questionnaire to get you thinking about the story behind your brand, what you stand for and how you want your brand to be perceived by your customers.3 x logo concepts
Once I’ve explored your look and feel, you’ll get 2 logo concepts to choose from.
Custom colour palette and font pairings
2 sets of revisions
This is your opportunity to make any refinements you need to your visuals. Whether that’s tweaking the logo, fonts or colour palette, I will work with you to ensure you’re 100% happy with your branding!
Brand style sheet
A simple one-page PDF containing your colour, font and logo info.
Final files supplied for print and digital use (ai, pdf, eps, jpg, png)
Full brand identity
Investment:
£2875
Payment plans available.
Timeline:
4-6 weeks
This one is for you if you’ve been in business for a couple of years but your branding feels a bit awkward and misaligned with who you are. You are brilliant at what you do, but your branding needs to play catch up so you can really shine and make an impact.
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Brand discovery & strategy session
3 x logo concepts
Secondary logo
This is a simplified version of your main logo, which will give you the flexibility to use your logo in different design settings.
Submark
Your submark is the most compact, stripped back version of your logo. Perfect for social media profiles, favicons (that little icon on your browser tab), watermarks or stickers.
Supporting brand pattern or motif
It’s time to add some fun & personality to your toolkit with a bespoke pattern or motif - not only do these add versatility and interest, brand patterns also play a vital role in brand recognition. I love them!
Custom colour palette and font pairings
2 sets of revisions
Brand style sheet
Social media template library
Depending on the platform that you use, this could look like 5 tiles, 1 story and 4 highlight icons - all created in canva so you can easily edit for your needs. We will discuss your requirements and switch this up to work for you.
Final files supplied for print and digital use (ai, pdf, eps, jpg, png)
“We worked with Leyla to create a new identity for The Hormone Clinic. Leyla understood the brand strategy and worked quickly to present 1st and then 2nd/final designs which we were delighted with. It was a pleasure to work with Leyla, she was detailed, thoughtful and informative in her design presentation. I would have no hesitation in recommending her and working with her in the future”
Ready to find out more?
The first step is to have a no obligation chat and see if we’re a good fit. Click below to fill in my contact form and share a little bit about yourself and I’ll be in touch to book a free discovery call.
Branding FAQs
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Brand design is the process of creating the visual and emotional identity of your business, including elements like your logo, color palette, typography, and overall style. It’s how your business presents itself to the world. A strong brand identity helps you build trust with your people, stand out and communicate what you’re about. When done right, it builds trust and makes your business memorable.
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Your logo is just one part of your brand identity—it’s a symbol or graphic element that represents your brand. Your brand identity, however, includes everything that communicates who you are as a business: your logo, colour palette, typography, imagery, and tone of voice. It's the full picture of your business and how you want your audience to connect with you.
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Ideally, yes! A brand strategy helps clarify your goals and the message you want to send to your audience. It’s essentially the North Star for your brand, ensuring you communicate clearly and consistently, so you stay on track and always hit the right notes with your audience.
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Absolutely! Whether you're looking to update your brand’s look or completely overhaul your identity, I can help. Together, we’ll explore the areas where your brand can evolve, ensuring that the new design reflects your vision, connects with your target audience, and stands out in a competitive market.
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If your current branding isn't quite hitting the mark with your ideal customers or feels out of sync with your vision, it might be time for a refresh. I’ll help you evaluate your current branding to make sure it aligns with your goals and connects with your audience—because great design isn’t just about looking good, it’s about working harder for you.